The 2022 MTV Video Music Awards (VMAs) added a brand new class to its record of competitors classes. This 12 months artists are eligible to compete below the class of “Greatest Metaverse Efficiency” for a coveted award.
Initially, the award present started in 1984 as an esteemed recognition for music video prowess. Main music artists, together with Madonna, Nirvana and Kanye West, are amongst earlier VMA recipients.
Typical award classes embrace, “Video of the Yr,” “Artist of the Yr,” and “Track of the Yr,” although this 12 months there’s a Web3 twist. The VMAs took into consideration performances within the metaverse and created a model new award class.
Vote for who you wish to see take residence the moon particular person for Greatest Metaverse Efficiency AND play our mini recreation, Faucet That Dance!
— Video Music Awards (@vmas) August 14, 2022
In its inaugural 12 months, six artists are up for nomination. This contains the Rift Tour ft. Ariana Grande (Fortnite), Blackpink’s The Digital (PUBG Cell), BTS (YouTube), Charli XCX (Roblox), Justin Bieber – An Interactive Digital Expertise (Wave) and Twenty One Pilots Live performance Expertise (Roblox).
Along with a model new award class, on Aug. 12 the award present introduced its first-ever metaverse expertise. Paramount Sport Studios launched The VMA Expertise within the Roblox metaverse final week, which is obtainable till Sep. 3 of this 12 months.
Roblox has two performances up for nomination and is a digital world very lively with popular culture occasions, together with live shows and festivals. Final 12 months, it partnered with Insomniac, a serious digital dance music pageant producer, to create digital festivals in its metaverse.
Associated: Concert events within the Metaverse may result in a brand new wave of adoption
This 12 months’s metaverse class comes after 5 consecutive years of declining VMA views. Because the metaverse continues to develop and entice youthful audiences, MTV’s transfer to incorporate digital efficiency might assist maintain it updated.
The music trade is rife with Web3 integrations, because it has been on a trajectory of digital consumption for years after the introduction of music streaming providers. Artists are releasing singles as NFTs are actually eligible for recognition on worldwide charts, whereas others are using blockchain to enhance music licensing.