NFT pleasant rap icons Eminem and Snoop Dogg will probably be acting at MTV’s Video Music Awards (VMAs) collectively on Sunday, in a efficiency impressed by the Otherside metaverse and Bored Ape Yacht Membership (BAYC) NFTs.
The Otherside is a collaboration mission between Yuga Labs’ BAYC and NFT funding and gaming big Animoca Manufacturers.
Partnering with Otherside creator Yuga Labs, the worldwide rap icons will probably be giving some main mainstream publicity to Otherside by reworking the VMAs stage into its type for his or her newest collaborative single ‘From the D 2 the LBC’. Particular particulars of the efficiency are sparse at this stage nonetheless.
In what seems to be a sign to the music trade that Metaverse performances deserve extra recognition, the VMAs have additionally added a ‘Greatest Metaverse Efficiency’ class to its annual awards. Nominees for the award embrace Justin Bieber, Rift Tour (that includes Ariana Grande), and Twenty One Pilots.
— Snoop Dogg (@SnoopDogg) August 25, 2022
The VMAs could also be hoping that in embracing the Metaverse they’ll have the ability to reinflate their flagging viewership numbers. After peaking at 12.4 million viewers in 2011, the awards have seen a gradual decline in viewers, with the 900,000 that tuned in stay to look at the awards on MTV representing the eighth yr in a row that viewership has decreased.
The only marks the primary collaboration between the 2 artists in 20 years, with the duo up for the “Greatest Hip Hop” award. Each Eminen and Snoop dogg are hodlers of BAYC NFTs, and the tune’s music video closely options content material from the NFT assortment. Snoop Dogg has additionally not too long ago featured in an EDM single known as BAYC by Esther Anaya, in an animated video of Bored Apes and different NFTs.
Eminem had bought a hip hop clothed Bored Ape on Dec. 31 for 123.45 ETH, and in addition has a group of 28 different NFTs beneath the identify Shady_Holdings. Snoop Canine is a way more avid participant inside the NFT house, with a partnership between him and The Sandbox resulting in ‘The Doggies’ assortment of NFTs and shopping for a Bored Ape on Dec. 22.
The Otherside and its Voyagers
The Otherside is a gamified interoperable Metaverse at the moment in beta improvement. The platform gives Otherdeed NFTs to signify digital possession of land plots within the BAYC affiliated digital world, with Otherdeed house owners being known as ‘Voyagers’.
In response to the litepaper, “Otherside will help interoperability sooner or later, giving Voyagers an opportunity to carry their very own exterior collections and NFTs to life inside our metaverse.”
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In response to data from CryptoSlam, gross sales of Otherdeed NFTs have topped $1 billion to this point, with $23.5 million of quantity coming over the previous 30 days. Demand can be fairly excessive for the highest tier NFTs within the assortment, with one plot having bought for as a lot as 333.33 ETH (at the moment valued at $565,289) 4 months in the past.
The Otherside allowed customers into its metaverse for the primary time on Jul. 16, with 4500 customers capable of soar in and expertise the digital world. Solely Voyagers and chosen third-party builders had been capable of take part, and the journey appears to have been an important success based mostly on tweets from its supporters.
— chicken-nugget.eth (@CHICCEN_NUGGET) July 17, 2022